Video is a great way to connect with customers and create an emotional connection. It can be used to show off your product or service interestingly and engagingly, which can help you stand out from the competition.
Additionally, video content is more likely to go viral than other types of content. There is nothing better than having a video go viral, as it can garner millions of views within a short amount of time.
For companies and businesses, it is the most effective way to enhance their marketing efforts. Without video content marketing, brands will find themselves lagging in this competitive environment. The following are reasons why videos are so important in today’s business world.
Why videos are so important in today’s business world
1. Videos Provide a Better Understanding of Complex Subjects
When you’re trying to explain something complex, you will find it much easier with a video. You can pair visuals with your explanation and this helps viewers understand the subject matter easier. This is especially true for technical products or services as well as software applications.
With video content marketing, you’re able to provide instructions on how they can use a product or service. You can also demonstrate how your software works to give people a better understanding of what it does and why they need it.
2. Videos Allow for Better Engagement with Your Audience
It is much easier to engage your audience using video than anything else you could do on social media platforms such as Facebook, Twitter, and Instagram. People are scrolling through these feeds every day and video content is the one thing that will grab their attention.
You don’t have to worry about them not reading your post because they simply saw a boring picture or headline. Video allows you to take advantage of this opportunity right away and engage people who may be interested in what you have to offer.
3. Videos Help to Strengthen Your Brand Story
When it comes to marketing, people want stories and visual aids can give them exactly that. Videos help you tell a compelling story about your company or brand which attracts new customers and keeps existing ones coming back for more content from you.
With video, you can easily tell a story that your audience will love and remember for years to come. They’ll also trust in what you have to say because of this relationship built through storytelling on video content marketing platforms.
4. Videos Can Rank Higher on Search Engines Than Text-Based Content
Not only does video content marketing help to strengthen your brand story, but it also increases the chances of ranking higher on search engines like Google and Bing. Videos can rank three times as high as text-based content because they are more relevant to what people want today, which is a visual aid in their lives rather than just words on a screen.
5. Videos Can Increase Your Audience Reach and Brand Awareness
The more people that see your video content marketing, the higher the chances are they will become customers of yours in some capacity. Videos can help you reach new audiences by increasing brand awareness which will lead to more sales or at least some form of engagement with your brand.
For example, if someone sees a video of yours on Facebook and then shares it with their friends who also like what they saw in this clip from you then there’s no telling how far the reach could go. This is something that just isn’t possible when using text-based content alone.
Video Marketing Trends to Add to your Strategy in 2022
1. Vlogging
Vlogging trend will continue to grow in 2022. It is a great form of video marketing since it allows small businesses and sole proprietors to share their expertise with the world, often for free.
If you’re looking for low-cost ways to increase your brand awareness, consider creating short YouTube videos that answer questions customers might have about your products or services.
2. Live Streaming
Another trend to watch is live video. Live video has become increasingly popular over the past few years, and it doesn’t look like that’s going to change anytime soon. If you haven’t incorporated live video into your strategy yet, now is the time to do so.
You can host a Facebook Live event or go live on Instagram to show customers what goes on behind the scenes at your business. This will help them feel more engaged and connected with your brand, which can lead to increased sales.
3. 360-degree Videos
360-degree videos are fun and interactive, creating a virtual reality experience for viewers. They allow users to see what is happening all around them by swiping or clicking on the screen.
360-degree video marketing has become so popular that YouTube even created its app specifically for these types of videos.
Consumers love this kind of content because it’s so engaging, which means you can expect more brands to start using this kind of content in their marketing campaigns as well.
4. Virtual Reality Videos
Virtual reality videos are becoming more popular. These videos allow the viewer to feel like they are actually in the scene. The immersive experience that it offers is great for brands, who can use it to promote their products in a new way.
However, as this type of video content becomes more common, marketers will have to find ways to make them stand out and catch viewers’ attention.
5. Animation in Videos
One final trend that will continue into 2022 is the use of animation in marketing videos. Animation has been used for decades as a way to educate consumers about products and services, but it’s only recently started making its way into more traditional ads and commercials.
The reason why? Because animated characters are easier on viewers’ eyes than live-action videos and they can be used to communicate a wide variety of messages.
If you’re looking for a way to spice up your video marketing strategy, consider using animation in some of your videos. You might be surprised at how effective it can be!
Wrapping up
Simply put, video content marketing is a powerful way to reach out and engage with your target audience. It’s also an excellent way to tell your brand story interestingly and compellingly which will keep people coming back for more.
Not only that, but videos can also help you rank higher on search engines which leads to even more people discovering your content. So, what are you waiting for? Start creating videos today!
Author Bio:
Hannah is a loving content marketer from VEED who doesn’t miss the chance to build connections and share her creative work with top websites. As an expert in creating quality material, she never runs out of steam during busy days.