Website conversion rate – It’s all that a marketer or an eCommerce store owner would want to check by the end of the day. And that is pretty normal. I mean, who would not want to know how their website is doing its job?
Speaking of which, most websites today lack the key elements that make a visitor subscribe/buy without second thoughts. And that’s probably the reason why we’ve come up with this read. We’ve managed to put together some of the best website conversion optimization tips that are going to help improve your website conversion rates to a crazy extent!
Quick Fact: The average attention span of a website user is somewhere between 5 and 7 seconds.
And that’s all the time you’ve got to convince your reader to do some action that would probably be the first step to benefit your business.
So, let’s get started with the hacks to boost conversion rates, shall we?
1. Design Highly Responsive Websites
You never know which source your visitor might be coming in. One day, you’ll be seeing a surge in desktop traffic whereas, on the next day, you might witness a traffic surge in mobiles. And if you’re looking forward to giving a seamless website browsing experience to your audience, you’ve got to make your website responsive.
Quick Fact: During the second quarter of 2020, mobile traffic constituted 51.53% of the total global internet traffic.
And that’s enough reason why you should come up with a responsive website if you’re serious about increasing your website conversion rates.
If you’re quite not sure whether your website is responsive, all you have to do is head to the inspection window (CTRL + Shift + I) and check it out in the Toggle Device Toolbar.
2. Give Your Audience What They Want
What is it that your audience is looking for on your web page? It’s nothing but the reason why the page was put up in the first place.
For example, this blog is about ways to increase website conversion rates. And I wasn’t bragging about anything else, in the beginning, In fact, I did manage to keep the introduction to the point so that you’ll actually get what you were looking for – website conversion optimization tips!
So, it doesn’t matter whether you come up with a product landing page or an article, make sure you get to the point as early as possible.
Remember, when your audience gets what they want, they might consider spending more time on your website and eventually sign up for whatever you’re offering – an ideal customer conversion strategy you should start implementing right away!
3. Improve Content Readability
This simple hack can improve your landing page/article conversion rate to a great extent! Your audience or you for that matter of fact wouldn’t love to read something that’s closely packed or that comes as a marathon of long paragraphs!
And this is where the readability factor comes into place! Here are a few simple tricks that can help improve the readability of your content,
- Use H2 & H3 tags on your webpage. Doing this will help your readers understand that they are moving to a new part.
- Try keeping every paragraph on your landing page/article to a minimum of 5 lines. This helps them grab the content better.
- Highlight things that you think are important to increase conversion rates. For example, if you’re giving a 14 day free trial of your product, make sure you do the same.
- Make sure you keep it clean and tidy – don’t use excessive jargon or complex words. The point here is to convince your readers and increase your website conversion rate – not the other way around.
Improving the readability of your content gradually increases the sticky factor which in turn improves your website conversion rates.
P.S. A good WordPress theme can improve the sticky factor as well. This read has some of the best Premium WordPress themes you should consider using!
4. Add Customer Testimonials/Product Reviews
Whether your audience has come looking for a service or a product, they’d stop by, take a minute and read customer testimonials if there are some. It’s because your audience would always love to know what they’re getting into. And the last thing they’d want to become is a sitting duck against something they’ve done without making informed decisions.
So, it’s highly important that you come up with testimonials wherever necessary. It would be even better if you could come up with the company name that’s using your product or a video testimonial from the people that are using it.
Quick Tip: Adding product reviews can increase eCommerce conversion rate to a great extent!
Here’s an example of this,
Buffer has effectively made use of customer feedback by highlighting it in a separate section of their webpage.
5. Add Website Popups
Sometimes, you need a middleman to go to bat for you! And in this case, it’s going to be none other than website popups.
The term website popups itself is quite controversial as most marketers believe that they actually sabotage user experience. But truth be told, popups are a great way to increase website conversion rates provided they are being used properly.
Here are a few ways how you can use popups to improve your website conversion rates,
- Display popups with introductory offers/free membership when visitors enter your website.
- Prevent visitors from abandoning your website by displaying exit popups with deals and discounts on it.
- Allow your visitors to spend a couple of minutes on the website and then display popups at the right time – the more settled in they are, the more the chances of conversions happening.
The above mentioned are some of the ways you can use popups and they are definitely one of the best hacks to boost conversion rates.
P.S. In case you don’t know how to choose a popup plugin for your website, this read can help you get it done.
6. Captivating CTA Copies
Call-to-action buttons are the starting point of conversions. And only if they are good enough, there’s going to be the much-needed traction.
So, how should a CTA button be? Let’s look at it below,
- CTA buttons should be placed at the right place on your web page.
- It should be clearly visible and visually appealing – using contrast colors should get the job done!
- The CTA copy text should be captivating – this is where you should get creative and remain less-spammy as well.
Here are a few examples of CTA buttons that have done this well,
Cool right? Also, make sure that what’s on the other side of the CTA button is valuable. Because your visitor is spending his/her time and taking action believing that there’s actually something valuable out there. On failing to do so, you’ll not only have an increased bounce rate but the word spreads and you’ll end up having no more visitors!
So, make sure your CTA buttons are perfect and captivating enough to help improve your website conversion rates.
7. Include Live Chat Option
Just when the user has decided to go for your service/buy your product, there comes a doubt barging in which eventually sways off the visitor from their course.
And these are the times when a Live Chat option could have saved the day.
Quick Fact: Live Chats have an astonishing customer satisfaction rate which is 92%. Also, 79% of consumers prefer to have a live chat option because it’s all about instant responses.
Enough reasons to install a live chat plugin on your website?
Remember that it’s common not to come up with every specific bit of stellar information but having a live chat tool can just be the solution.
8. Offer Money Back Guarantee
This is a pretty decent hack to boost website conversions. In a survey, it was found that 7 out of 10 websites that used money-back guarantee were able to witness increased website conversion rates.
Offering a money-back guarantee puts out the message that your visitors need not pay for something they don’t like! And that message is more than enough for your visitors to try out your products.
If your product is good enough, you don’t have to be worrying about the money-back guarantee. On the other hand, you’ll be having more conversions on your way!
9. Create Genuine Urgency
Sometimes, all we need is a little push to do something and it’s the same for your website visitors. Creating urgency on your website can make your visitors turn their heads and wonder what all the hype is about!
In fact, big eCommerce giants like Amazon lure a pretty good amount of visitors using this hack!
All you need to do is, induce a countdown timer or a website popup letting your visitors know how long or when the deals are about to end (just like Amazon did above).
You can simply add a floating bar at the top with a countdown timer or go with a fullscreen overlay!
Here’s another example for you,
See that? That’s how you should be working your countdown timers to increase website conversion rates!
I guess that makes it 9 website conversion optimization tips! Right from how you should be optimizing your website for better conversion rates to techniques beyond, we covered some of the most unique and effective hacks in this read. Also, we did come across some solutions that’ll help you get this done!
So, all that’s left for you to do is, step in, get settled and play the big game all by yourself, only to witness growing website conversion rates along the way!