Today, more than ever before, people are looking for the latest logo design trends to make sure that their company’s brand is up-to-date with what is trending.
However, choosing a trend that will suit your company’s logo is not always the best idea. If you are looking for inspiration on how to create an original logo here are some important rules to keep in mind.
You have a great business idea and you want your logo to be the face of it. You’ve probably seen other companies’ logos, so you know what types of things other businesses are doing with their logos, but remember that every company is different and you should never try to copy someone else’s logo.
Logos are one of the first things that people will see and recognize when they interact with your company so make sure it represents everything that you stand for!
Things to consider when designing a logo
1. Make sure that it represents your company
Talking about logo design starts by considering the brand or business you want to represent before you even start creating anything for your logo. Brands have very specific characteristics, if not defined they should be at least considered as a priority from the beginning so everything fits perfectly in the end.
This is the most crucial thing to consider while designing a logo since it represents your company, its history, and its future so not only do you need to make sure that it’s well made but also needs to be unique which means no plagiarism because otherwise, people will lose their trust in your product or service.
This is especially true for Internet-based businesses where domain names are being bought by other companies almost every day so if they want to get noticed they have to do something original instead of using someone else’s idea.
2. Avoid following the trends
This one can be a little tricky to avoid completely, but if you really want your logo to stand out from the rest, try not to jump on board with what everyone else is doing.
If you’re in an industry where logos do tend to follow certain trends (such as nature logos for outdoor gear retailers), then go against the grain and think outside the box when it comes time for designing!
It’s very important that whatever logo design you’re creating doesn’t follow trends at all since there are thousands of logos already made and designed by other artists who do logo design for living so if you try to use something that has been done before it will make your brand very similar to someone else’s and you won’t get any recognition from the customers.
There is a big chance that many other businesses are already using similar logos and this can lead to losing potential customers since there will always be competition between companies trying to sell similar products/services.
It is crucial to keep this risk into account when planning a new logo design. Logos can’t look like they were just created by another agency with the same theme applied in every project they do for the same purpose.
3. Follow the five golden principles of logo design
The five golden principles of logo design were composed by Alex W. White and should be followed as much as possible:
Keep it simple: This is especially important if your branding will include both text and logo. You don’t want to use too many fonts, colors, or images in your logo because it will be difficult for people to recognize, remember and/or relate to anything that is too busy or confusing.
Use meaningful symbolism: Although this point can somewhat fall under the “keep it simple” rule, if your company name has a special meaning behind it (such as alluding to something historical), you should try incorporating some symbolism into the design of your logo.
Be unique but relevant: This one can be tricky because being unique means being different from everyone else while being relevant means not straying too far away from what works. If you’re trying to find a way to stand out without going too far outside of the box, try to find a new spin on an old classic.
Be memorable: You want your logo to be something that people will remember and recognize after only seeing it once or twice. This is one of those tricky qualities that can’t really be taught; you either have it or you don’t!
Keep it timeless: Just like the rest of the design world, logos come and go in popularity as well as trendiness. You want your logo design to last for years so make sure it’s still relevant several years down the road when your company has grown and changed with new products/services.
4 . Create the logo first in black and white
It’s always best to start off by creating logos first in black and white rather than color because it gives you more creative freedom (color doesn’t). You may later find that you want to change the colors slightly, but having full control over black and white will give you much more freedom.
Keeping everything mentioned above in mind before starting any design process it’s recommended that you create the logo first in black and white just because sometimes your ideas can get a little bit out of hand at first being hard to control which is completely normal, just how inspiration works.
Once you think that you’re done with the design process and finished your work in Photoshop or Illustrator you can start working with colors if needed but always remember to keep it simple so there is no need for unneeded coloring.
5. Test it across all platforms
Always test your logo across all platforms before officially unveiling it to the public! Since technology changes so often, if anything looks strange or wrong when viewed on a tablet, phone, or computer screen, you don’t want to risk it.
The last thing you want is your logo to be shown incorrectly everywhere it’s seen! This type of check-up is important because some logos are too small to be recognized which happens mostly on websites where tiny thumbnails are used instead of sites that use scalable vector graphics(SVG) meaning that they will scale up to any size without losing any quality.
Before adding your logo to any materials make sure you test it across all platforms because some colors may not look great on one platform but amazing on another, so play it safe and make sure everything looks good before making any final decisions or spending money.
If you have a local print shop then ask them for their opinion too, they will be able to help you if the color doesn’t work well with the print.
By following these 5 crucial things to consider when designing a logo, you can create something that represents your business perfectly and has the potential to be timeless as opposed to quickly outdated like trending logos are.
Remember though that even though trends are easily outdated they are still utilized by many businesses, so you should try to find a balance between trending and timeless.
Khurshid Alam is the founder of Pixel Street, a web design company. He aspires to solve business problems by communicating effectively digitally. In his leisure, he reads, writes, and occasionally plays a game of table tennis.