8 Best SEO Tools to Use in 2023

Photo of author

There are countless SEO tools out there, and it can be hard to know where to start. Luckily, we’ve rounded up some of the best that might help you with your next project.

List of Best SEO Tools for 2023

1. Google’s Search Console

Google Search Console is a free tool that allows you to track your website’s health, get insights into how users interact with your website and make informed decisions about your SEO strategy.

Search Console provides you with comprehensive information on the performance of all of the pages on your site: what pages are getting traffic and why they’re getting traffic; which keywords are most often used to find those pages; which URLs lead to more clicks or impressions than others (which can help determine where to focus efforts); how many clicks each page receives each day; whether or not people are clicking through from desktop computers or mobile devices; where people tend to leave off reading once they’ve finished reading an article…and much more!

2. Semrush

Semrush is a great tool for keyword research. It lets you analyze your competitor’s keywords, organic traffic, paid traffic, and other metrics. You can also see how your competitors are ranking in Google and Bing search results by using Semrush’s Keyword Research report.

After analyzing the data from this tool, you’ll know exactly what types of keywords are driving higher traffic to their site as well as which ones they’re ranking on the first page in Google or Bing so that you can focus on those keywords when writing content for SEO purposes.

By using this tool, you’ll also be able to find out which keywords are driving more traffic to your competitor’s site. This way, you can focus on those keywords when writing content for SEO purposes. In addition to the Semrush keyword research tool, you can use Ahrefs and Moz Pro to get similar data.

3. Ahrefs

Ahrefs is a great tool for keyword research and monitoring your website’s performance. It can be used to monitor your competitors’ websites, so you’ll know what they’re up to.

It’s also very useful in analyzing backlinks and social media data (such as Twitter mentions). This means that if someone links to your site from their own blog post or tweet, Ahrefs will show you how many people clicked through from those sources. You’ll also get data about where those clicks came from: for example, did they come from Google? Or maybe another article on the same website? This will give you an idea of how well-optimized each piece of content is for SEO purposes—and also how much traffic it generates overall!

4. Screaming Frog

Screaming Frog is a powerful SEO tool that crawls your site and provides a comprehensive overview of your SEO health. It’s great for identifying issues on your site that could be affecting your rankings.

The tool will crawl your site and provide a report that’s broken down into sections such as “site structure,” “content quality,” and “link analysis.” Each section provides valuable information about your web pages and how they can be improved.

5. Majestic SEO

Majestic SEO is a great tool for finding the quality of backlinks to your website. It can be used to find links that are nofollow, noindex or noarchive (which are all bad).

The free version has many features but the paid version has more advanced features such as crawling and exporting results. The price varies depending on how many domains you want to include in your search results.

6. Moz Pro

Moz Pro is a paid tool, but it’s also one of the best tools for SEO and online marketing. Moz Pro has an extensive suite of tools that can help you to find content ideas, create SEO strategy and analyze your website’s performance. You can use this platform to track keywords and see how they’re performing across different platforms (Google Analytics, Bing Webmaster Tools).

Moz Pro has a free trial version with limited features. If you want access to all features available in the actual product then make sure that your budget allows for it!

7. Google Analytics

Google Analytics is a free, powerful tool for tracking and understanding your website’s traffic. It lets you see how people find your site, what they do once they get there, and what they do next (which can reveal useful data on the pages that are most popular).

Google Analytics is not just a simple “click here” tool; it provides insight into all of those interactions so that you can make changes to improve the experience for users.

8. GTmetrix

GTmetrix is a free tool that tests your site’s speed. It provides a detailed report on how to improve your site’s speed by analyzing the performance of many factors, including images and video.

GTmetrix is easy to use because it relies on Google’s PageSpeed Insight API, which gives developers access to information about their websites’ load time as well as other data points. This makes it ideal for beginners who want an overview of what they can do to optimize their sites’ performance before diving into platform-specific optimization techniques like Yoast SEO or W3 Total Cache.#endofsection


There are many different tools out there to help you optimize your website, but we hope our list has helped you narrow down your choices. There are so many good ones out there, and it can be difficult to choose which one is best for your needs.

If you have any questions about any of these tools or anything else related to SEO, feel free to reach out! We would love to hear from you on how we can improve this article through collaborations or future articles.

Leave a Comment